BRIC’s Website, Designed by Bellweather Agency, Nominated for 28th Annual Webby Awards in Three Categories


James Michael Nichols, BRIC | 718.683.5980 | [email protected]

Emily Lessard, Bellweather | 347.508.2355 | [email protected] 

BRIC’s Website, Designed by Bellweather Agency, Nominated for 28th Annual Webby Awards in Three Categories

Cast your vote online to help BRIC and Bellweather win internet’s top honor


BRIC, a leading arts institution located in Downtown Brooklyn, and Bellweather Agency, an award-winning creative agency specializing in design and strategy, are pleased to announce that BRIC’s new website, designed by Bellweather, has been nominated in the 28th Annual Webby Awards in 3 categories.

The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honoring excellence on the internet. BRIC’s new website, which launched in October 2023, was nominated in the following categories: Websites and Mobile Sites – Cultural Institutions, Websites and Mobile Sites – Best Responsive/Adaptive Design for Mobile, andWebsites and Mobile Sites – Best Mobile Visual Design – Function.

Bellweather’s design philosophy, encapsulated in the aesthetics and functionality of BRIC’s website, prioritizes a mobile-first, video-forward approach. This innovative strategy has ushered in a contemporary and dynamic digital platform, seamlessly guiding visitors into BRIC’s diverse array of programming. From the acclaimed BRIC Celebrate Brooklyn! free summer concert series in Prospect Park to the Emmy Award-winning Brooklyn Free Speech TV and BRIC TV, the website serves as an intuitive gateway to BRIC’s multifaceted offerings, including contemporary art exhibitions, youth education programs, artist residencies, and subsidized media education classes.

BRIC President Wes Jackson said: 

“Our collaboration with Bellweather Agency on the development of our new website has been extremely impactful in communicating the wonderful multidisciplinary nature of BRIC, which is not an easy task. Receiving nominations for three Webby Awards is a testament to the exceptional quality and innovative design that both our team and theirs were able to produce. Accessibility in the digital space is just as important to us as it is in the physical. Thank you, Webbys and congrats to all who worked so hard on this project.”

Bellweather Chief Strategy Officer Emily Lessard said: 

“We extend our deepest thanks to BRIC for their trust and collaboration. Central to our success was the active involvement of diverse voices from BRIC’s community, whose insights and perspectives have been instrumental in shaping a platform that truly stands out. This award is a celebration of our joint effort to listen, adapt, and create a digital experience that resonates with BRIC’s audiences and sets a new benchmark for engagement.”

As a nominee, BRIC and Bellweather are also eligible to win a Webby People’s Voice Award, which is voted online by fans across the globe. From now until April 18th, cast your vote using the links below:

Winners will be announced on Tuesday, April 23, 2024, and honored in a star-studded show at Cipriani Wall Street. Winners will have an opportunity to deliver one of The Webby Awards’ famous 5-Word Speeches. Past 5-Word Speeches include: Steve Wilhite’s “It’s Pronounced “Jif” not ‘Gif’; NASA’s “Houston We Have A Webby”; and SZA’s “The Internet Scares Me. Thanks.”


BRIC is a leading arts and media institution anchored in Downtown Brooklyn whose work spans contemporary visual and performing arts, media, and civic action. For over forty years, BRIC has shaped Brooklyn’s cultural and media landscape by presenting and incubating artists, creators, students, and media makers. As a creative catalyst for their community, BRIC ignites learning in people of all ages and centralizes diverse voices that take risks and drive culture forward. BRIC builds Brooklyn’s creative future.


Bellweather is a strategy-led creative agency focusing on brand transformations that expand and diversify audiences, driving growth. Inclusion and collaboration are central to our process, yielding large-scale work that captures complexity while challenging the old narratives. The stories we tell have the power to grow communities, establish a path forward, and inspire pride. Founded in 2016, owned by people of color and women.


Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites and Mobile Sites; Video; Advertising; Media & PR; Apps & Software; Social; Podcasts; Games and AI, Metaverse & Virtual. Established in 1996, The Webby Awards received nearly 13,000 entries from all 50 states and over 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include WP Engine, LinkedIn, Verizon, YouGov, NAACP, KPMG, Wall Street Journal, Fast Company, Vox Media, The Hustle, Podcast Movement, It’s Nice That, Convince & Convert, The Neuron, The Gradient, Last Week in AI, MKT1, Bens Bites, The Tilt, Orangeletter, AIGA and The Standard Hotel.


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